My background in architecture and interiors taught me that good design is felt before it’s understood — in the way a space draws you through it, how every detail quietly serves the whole.
I apply that same systems thinking to UX, where the medium changed but the discipline didn’t.
Lead designer for Ford's SYNC4 Navigation. Four screen sizes, two brands, shipped in millions of production vehicles.
Redesigned Novo Insurance's quote-to-bind flow. Lifted quote completion rate by 3x. Added 1000+ policies within a single quarter.
Designing the mobile experience where safe driving directly lowers your insurance premium.
Flipping the script on drive tracking. Rewarding good driving habits instead of penalizing bad ones.
Designing the in-vehicle Zoom experience for Chery Automotive, where safety constraints dictate the experience.
Based in San Francisco.
Open to on-site, hybrid, or remote roles.